Forbes has released the 2016 edition of its prestigious 30 Under 30 list, highlighting innovators across 20 categories including retail and e-commerce, art and style and marketing and advertising. Vetted by leaders in their respective categories, this year’s lineup is impressive: We could spend all day reading up on the hundreds of honorees that are changing the modern world as we know it. To kickstart your foray into the expansive list, here’s a who’s who of names to look out for that are making a splash in the world of shopping and fashion.
Wing Yau, 28
Wing is the designer behind Team Zoe-beloved jewelry brand WWAKE, a collection of unique, dainty pieces laden with delicate stones. Her background in sculpture is apparent through her designs: Their artful appeal makes for a truly refreshing way to wear everyday jewels.
Tyler Haney, 27
Hailing from Boulder, Colorado, Tyler first founded chic activewear line Outdoor Voices while attending Parsons School of Design. She began working with the mills of big name brands (Nike and Lululemon) on new fabrics that fit her understated, quality-driven aesthetic which resonates today through strong branding and a modern, cool-girl (and guy) approach to workout gear.
Sarah Law, 29
Sarah launched KARA, a collection of chic, minimalist handbags, in 2012 after leaving a post at Gap under Patrick Robinson's reign. Tired of seeing accessories emblazoned with logos and gaudy hardware, she's focused her collection around understated bags for the modern woman, whether it be a sleek, leather backpack or cool calf-hair tote.
Whitney Tingle, 29, Danielle DuBoise, 29
Whitney and Danielle are the blonde duo behind Sakara Life, which is essentially Blue Apron for the fashion girl. The meal delivery service has proven popular among the stylish set, thanks in part to collaborations with like-minded entities including SoulCycle and Goop.
Olivia Bee, 21
At just 21-years-young, Olivia has already made a splash in the fashion world with her photography, nabbing deals with the likes of Levi's, Hermes and Nike. Her gorgeous portraits and depictions of whimsical-yet-raw youth culture have made her popular with indie publications and across the web.
Jake Sargent, 28
Jake, alongside co-creative director Daniel Corrigan, successfully launched a women's collection of ready-to-wear and bags for Simon Miller, a label previously reserved to menswear alone. The line is carried at lucrative retailers including Barneys and SSENSE, and has become an essential label in the wardrobes of fashion-forward denimheads.
Mike Eckhaus, 28, Zoe Latta, 28
After both attending the Rhode Island School of Design, Mike and Zoe, who studied sculpture and textiles respectively, launched avant garde brand Eckhaus Latta in 2012. The duo prides themselves on relying on intuition through much of the design process: Zoe has noted neither of them had formal training in how to make clothing, an impressive feat for a label that's garnered major buzz in a mere matter of seasons.
Jordana Kier, 29
Jordana launched feminine care company LOLA last year with cofounder Alexandra Friedman, and her mission to provide safe, 100% hypoallergenic cotton tampons picked up like wildfire. With concerns of Toxic Shock Syndrome running rampant, LOLA is transparent about the ingredients in its products (a practice that is not a requirement of the FDA), something all women can and should appreciate.
Adam and Ryan Goldston, 28
Twin brothers Adam and Ryan are the cofounders of Athletic Propulsion Labs, a high-end sneaker brand that has skyrocketed in popularity with the athleisure trend. Their core styles for men and women feature a distinct knit pattern, and have been spotted on the likes of the Kardashians and Justin Bieber.