Lizzo, Taylor Swift, & Rihanna All Make A Case For This Controversial Eyeshadow Color

Purple haze for days.

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Rihanna attends the 'FENTY Beauty' by Rihanna launch at Harvey Nichols Knightsbridge on September 19...

Purple eyeshadow is a lot like escargot or country music — you love it, hate it, or are curious yet mildly terrified. Purple makeup conjures up bold looks well suited for nightclubs, but it can be surprisingly subtle, too. Here, your favorite celebrities demonstrate purple eye shadow in all its glory.

Against the backdrop of her enchanted cloak-gown covered in thousands (possibly millions) of crystals, Gemma Chan’s metallic plum cat-eye shadow looks impossibly ethereal. Her mauve lipstick, in a complementary cool tone, only emphasizes the eyeshadow color. Mike Marsland/WireImage/Getty Images