(Culture)

Selena Gomez’s Surprising New Project Isn’t What You’d Expect

by Samantha McDonald

Selena Gomez may have just returned to the spotlight after a brief hiatus, but she’s already proving that her star status has never faded, from an emotional comeback at the American Music Awards to stepping out with a new bombshell ‘do. Now we’re seeing the pop star get involved in a major project as the face of Coach. Selena reportedly nabbed a whopping $10 million deal with the brand, including the possibility to design her own line. Coach has yet to confirm the collaboration, which was announced less than a week after celebrating its 75th anniversary in New York City and opening its Fifth Avenue flagship earlier this month. With Selena’s massive following on Instagram (she remains the site’s most-followed person), we’d say this is a win-win for both parties.