You Won’t Believe Who Is The New Face Of Tiffany & Co.

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She’s slated to perform during the halftime show at the Super Bowl—and we now know Lady Gaga is appearing in Tiffany & Co.’s latest ad, which will also air during the big game. The luxury jewelry brand announced the pop star as the new face of its Tiffany HardWear collection via a 60-second short film that explores Gaga’s creative spirit. It’s part of Tiffany’s Legendary Style campaign that has previously featured stars like Elle Fanning and Lupita Nyong’o. While this marks the first time Tiffany has advertised during the Super Bowl, the jeweler has famously designed the Vince Lombardi trophy since the first AFL-NFL World Championship Game (now known as Super Bowl I). All that’s left for Gaga now is actually playing in the game itself.

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