Just when you thought the Kardashian empire had saturated the reality TV market, rumblings of another show surface: Gleaned from an unsuspecting Facebook post announcing a casting (and thrust into the spotlight when discovered by Popsugar), Kim Kardashian is set to executive produce a new series to find “America’s next superstar beauty blogger.” The prize? Landing a job as Beauty Director for the Kardashian apps. We’re interested to see how this all plays out—will Kim appear in some capacity on the show, as host, judge or otherwise? Which big-name YouTube stars will compete? Will the winner actually have what it takes to operate in a leadership role at a booming media company? Time will tell. For now, we’re girding our loins to see which network will inevitably snatch up this latest piece of the Kardashian behemoth. See the casting flyer below.
Photo: Facebook via Emily Lallouz