Blue Ivy Is About To Launch Her Own Business—And It’s Not What You’d Expect

It’s official: This has been the week of Beyoncé. From her Internet-breaking pregnancy announcement and the viral release of her maternity photo album to news that she’ll perform at the Grammys this year, Queen Bey has shown us that nobody does February better than her. But there’s more: TMZ reports that a plan is officially in place to launch a Blue Ivy Carter beauty line. Yes, that’s right, the five-year-old is soon to have a namesake business with product offerings focused on fragrance but also potentially including haircare and cosmetics aimed at a younger market. The legal documents have reportedly been filed, so it’s only a matter of time before she gets approval to jump-start her career. Oh, kids these days.