Leave it to Queen Beyonce to debut a surprise video the day before her Superbowl 50 halftime performance. The second sneaky release from Yonce to drop our jaws in the last nine days (read: “Hymn For The Weekend“), “Formation” is a full-blown feast for the eyes and ears with a politically-charged message at its core. Spanning five-minutes in length, the video directed by Melina Matsoukas features a sinking New Orleans as a backdrop, eight stunning costume changes (that appear to be predominantly Givenchy, swoon), a Blue Ivy cameo and crazy-catchy lyrics to boot (I got hot sauce in my bag, swag). Available via Tidal, you can download Bey’s empowering new single now, produced by Mike Will Made-It, then shop “Formation” swag while you wait patiently for what’s sure to be a dynamite halftime show tomorrow — and twirl on them haters.
Picante Dad Hat
Haters Crewneck Sweatshirt