Vogue’s centenary issue—which hits newsstands on May 5—features the first 100-year-old model to ever grace its pages. To celebrate Vogue’s big birthday, Harvey Nichols created a campaign featuring centenarian Marjorie “Bo” Gilbert wearing a Dries Van Noten coat, a Victoria Beckham top, a Lanvin necklace, trousers by The Row, and a bespoke Valentino glasses.
“I certainly don’t dress for boys,” the centenarian says in the accompanying documentary film, which might be the cutest thing we’ve ever heard. Her bio goes on to say that she never leaves the house without heels and makeup, which is certainly more than we can say for ourselves at a fraction of her age!
Ben Tollett, the executive director at Harvey Nichols’ ad agency told The Guardian, “We’re really proud to be involved in a project which proves the older generation can be fearlessly stylish too. Ageism is so last century.”
We’ll second that sentiment. It’s refreshing and empowering to see women of all ages portrayed in pages normally reserved for the under 25 set. Let’s hope this trend—which labels like Saint Laurent and Céline have also embraced by featuring women in their seventies and eighties—continues.
Watch the documentary below.