Where & When To Score The Best Black Friday Deals 2021

Black Friday 2021

Shoppers, rejoice: Black Friday 2021 is just around the corner, and this year, the sales are truly better than ever. If you’re wondering where to find the best Black Friday deals, you’ve come to the right place, because all of the best Black Friday and early holiday deals are being compiled on this very page. So keep checking back, because from now until late December, The Zoe Report editors will be hand-picking the best deals and sharing them here in an effort to make your life just a little bit easier.

We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.

Everything You Need To Know About Black Friday 2021

When is Black Friday?

Black Friday 2021 is on Friday, November 26, 2021. This year, the post-Thanksgiving event is later than usual, which means you’ll have fewer days between Thanksgiving and the December holidays to get your shopping done. In other words, you don’t want to waste any time on Black Friday weekend. But don’t worry too much, because if you have plans with the family the day after Thanksgiving, there are still amazing Cyber Monday deals to be found only a few days later.

What time does Black Friday start?

Typically, Black Friday sales start at midnight and continue throughout the weekend, though in recent years, retailers have started dropping deals earlier and earlier — a development that has given way to what’s now known as Gray November. Just after Halloween, many retailers start offering deals and promotions that get better and better as it gets closer to Thanksgiving. Of course, nothing compares to the deep discounts you’ll get on Black Friday (and, by extension, Cyber Monday). But for many people, the idea of joining in on the Black Friday madness can be overwhelming, which is what makes shopping during Gray November such an appealing alternative.

If you'd like to get a jump start on your holiday shopping, be sure to take advantage of Amazon's pre-Black Friday Deals event happening now. It’s smart to do this is any case, since a lot of the year’s hottest products tend to sell out fast.

When does Black Friday end?

It depends on each individual retailer, but sales typically last at least 24 hours and often continue through the weekend. If you have a specific brand or retailer in mind whose sales you’re hoping to check out, it’s best to check on their website or social media pages. But don’t forget: Just a few days later are the Cyber Monday sales, though those usually only apply to online retailers. But again, since many of the best shopping deals sell out quickly on Black Friday, you’ll want to try and snag the most popular products while you can.

Who participates in Black Friday?

Most stores and online retailers offer some sort of Black Friday sale. Lately, even indie brands that largely sell their products through Instagram have started to offer Black Friday sales. Unlike Cyber Monday, both brick-and-mortar stores and online retailers participate in the shopping event. Due to in-store supply-chain shortages, many people have turned to online shopping in 2021, and E-retailers are gearing up for a Black Friday that'll be the biggest ever. Some of the most popular Black Friday shopping destinations include Amazon, Walmart, Target, Sephora, Nordstrom, and Macy’s. To get the best Black Friday deals all in one place, Amazon is arguably the most logical option, since not only is their selection unparalleled, but their discounts are deep and their shipping is lightning-fast.

What are the best things to buy on Black Friday?

Some of the best things to buy on Black Friday include gadgets like Kindles, tablets, and Apple products. Popular cooking appliances, such as the Instant Pot and Nespresso machines, can often be scored for lower-than-usual prices, as well. On Amazon in particular, you can expect heavy discounts on cult-favorite skin-care products and clothes, shoes, and accessories from labels including Nike, Calvin Klein, J.Crew, and more. Amazon is also known to have great Black Friday deals on usually pricey products like robot vacuums and TVs, so it’s a great time to make those tech purchases that you’ve been considering all year. But Black Friday doesn’t only have to be about shopping for gifts: There will also be sales on everyday essentials and home goods, like bedding, towels, protective face masks, and more.