Picture this: you’re on your way to the delivery room with a “go” bag complete with medical documents and the cutest outfit money can buy for your eagerly-anticipated newborn. All that’s left is to summon a Kardashian-worthy glam squad, right? Yup, this is a thing according to the New York Times. It appears women are bringing the salon to their hospital room in the hopes of looking impossibly glam in their first Instagram as a mother. While we aren’t sure we’d feel comfortable inviting yet another person to poke and prod us during labor, there is a growing demographic for the service. We’re all about feeling good about ourself but is this taking it a little too far? Let us know what you think on Twitter at @thezoereport.