Among luxury fashion houses, few are as glamorous as Valentino—who else could make bright, passionate red their calling card? Now the iconic brand is launching its first makeup line, Valentino Beauty, and it’s everything we hoped it would be. Designed by Valentino Creative Director, Pierpaolo Piccioli, alongside L.A.-based makeup artist Raoúl Alejandre, the collection emphasizes self-expression and individualism with a host of innovative multi-purpose products—such as Twin Liner Eyeliner and V-Lighter Face Base Primer and Highlighter—that can be used different ways to create both subtle and statement looks. In fact, they came up with a Triple Technique application, meaning many of their expertly crafted pieces can be used in three different ways to tailor to individual taste.
That versatility, as well as the quality of the formulas, makes this luxe line very much worth the investment. The brilliant, vivid colors—from a luminous orange Rosso Valentino Refillable Lipstick to emerald DreamDust Glitter Eyeshadow—are highly-pigmented and long-lasting. And yes, there’s also the perfect red lipstick.
Alongside style, Valentino Beauty offers plenty of substance. As part of a commitment to responsible consumption, their lipstick and finishing powder are fully refillable. The collection is also pointedly inclusive, with the Very Valentino 24 Hour Wear Liquid Foundation range in particular developed using extensive research on 5,000 women in eight countries across every continent.
Our eight must-haves from the line, with select products available for pre-order now and the full line available on July 1st.
This article was originally published on