This New Social Channel Is A Game-Changer For Beauty Junkies

Millennial beauty junkies: Listen up! There’s a new hashtag on the scene, and we think you’re going to be obsessed. The editors of Vogue, Glamour and Allure are launching #TheLookIs, a social-media-friendly network for all things makeup, hair and skincare.

The beauty teams behind these luxe Condé Nast fashion and beauty mags (Self, Brides and Teen Vogue are also in the mix) will produce the content—they’ll collaborate with big brands on some of it—and it’ll be delivered via all major social platforms plus video and print.

#TheLookIs launches in September and debuts in the magazines’ October issues. For now, preview it on Instagram and sign up for updates here.