Born To Dye

by The Zoe Report

Unless you have been hiding out under a rock for the past few seasons, you are well aware of the beauty fad that fashion girls are, literally, dipping into—their hair that is. Yes, a revolution of colorful locks is sweeping the nation, and you better believe we are going to join in on the fun with Sultra Color Hair Mascara.

Never ones to stand on the sidelines of a trend, we were giddy to get our manes on this game-changing prettifier. Exactly what it sounds like, Sultra’s wand works like a mascara on your hair with a straightforward application: just brush on your hue of choice* to dry strands, wait five minutes while it sets and go! Ideal for the noncommittal (us), this hair mascara boasts staying power of up to two days, but washes out instantly after one shampoo. Want more inspiration on the look? Check out the rainbow-bright tresses seen at Thakoon, Narcisco Rodriguez and Peter Som, then color outside of the lines all summer.

*available in Ultra Pink, Capri Coral, Lapis Blue and Royal Velvet

Availability: Sultra Color Hair Mascara ($24). For additional information, visit Sultra.com.

P.S. Your style will swim, not sink in one of these of-the-moment swimsuits. Go ahead, get your feet wet!