This Cult-Favorite Makeup Brand Is Launching Skincare Under $7

Ivan Lattuada

This past April, an under-the-radar makeup brand broke the internet when its foundation garnered a waitlist of 25,000 people. The Ordinary's Coverage Foundation was on the market for only $7 and had stellar reviews regarding its formula and finish. Since the success of the foundation, the brand has continuously stayed on everyone's radar, and beauty giant Estee Lauder just invested in its parent company, Deciem. The Ordinary is rolling out more products just in time for summer, and yes, the low price tag will still be up for grabs.


The Ordinary's new Vitamin C 30% Suspension in Silicone (C30) and 100% L-Ascorbic Acid Powder (C100) will both retail under $7. The brand is adamant about the fact that they want to provide formulas that work for everyone's needs. Some forms of vitamin C and acids may be strenuous or not effective enough on one's skin, so they want to provide consumers with as many variations as possible. While there is no confirmation yet on a release date for the two, the brand's Instagram announced that it will be sometime in July.