Certain buzzy ingredients are having a moment in beauty right now—think apple cider vinegar, retinol, hyaluronic acid and the like. What, then, will be the next big phenoms in makeup and skincare? We turned to a handful of trusted experts to help us identify them. Read on to discover your new holy-grail product (before everyone else does).
From Emily Cunningham, co-founder of True Moringa:
What it is: "Similar to argan and jojoba, it's an incredibly soft and dry oil that permeates deep into the skin. Moringa is rich in plant hormones that help stimulate cell growth and fight premature aging. It soothes redness, evens skin tone, reduces fine lines and wrinkles, and can minimize scars and stretch marks. It's extremely versatile—a perfect facial moisturizer, hair mask, makeup base, makeup remover, cuticle oil or dry skin remedy."
Who it's for: "Moringa oil is ideal for all skin types. When applied daily as a moisturizer, it helps stabilize oil production for oily or combination skin, and deeply hydrates and nourishes dry, normal or mature skin. It's non-comedogenic and rich in antioxidants to fight blemishes and soothe sensitive skin."
From Julie Elliott, creator of In Fiore:
What it is: "Sea buckthorn is a shrub indigenous to Asia whose fruit has been used in Tibetan medicine for centuries. It contains more than 190 nutrients and is used as food and medicine to promote longevity. It contains high levels of antioxidants and omega complexes."
Who it's for: "Suitable for all skin types, it promotes recovery from skin conditions such as rosacea and eczema, as well as the damaging effects of sun, therapeutic radiation treatment and laser surgery. It also helps prevent and treat wrinkles, dryness and other symptoms of malnourished skin and premature aging, and promotes cell tissue regeneration, aiding in the healing of wounds and restoring of skin tissue."
From Richard You, managing director of Dr. Jart:
What it is: "Ceramides are lipid molecules found within our skin cell membrane—they hold the skin cells tight together to form a protective barrier that retains moisture. They're important because they protect skin against harmful stressors that speed the process of aging."
Who it's for: "The Dr. Jart+ Ceramidin Collection has a formula that caters to all skin types. The liquid and sheet mask can be used for all skin types prior to moisturizer; the cream for dry skin; the gel cream for combination to oily and the oil balm is a multitasker that can be used alone or layered with other products. It can also be used for split ends, elbows and cuticles."
What it is: "All catechins are potent antioxidants that help protect against free-radical damage, but EGCG (epigallocatechin gallate), the most abundant catechin in green and white teas, is especially interesting for its uses in skincare. Topical application, as well as drinking three to four cups of green tea daily, is likely to improve skin health. Topical EGCG has a moisturizing, brightening and soothing impact. In addition to its antibacterial properties, when used regularly, it helps balance oil production."
Who it's for: "While research is under way (much is unknown), we do know that risks are few while benefits appear to range over a wide and diverse number of skin conditions."
Okay, you might've heard of this one before—but did you know it's blowing up in the beauty world? From Alice Hyun, VP of Operations at TONYMOLY:
What it is: "Goat milk has similar properties to breast milk and is especially great for sensitive skin. It contains highly nutritious minerals like selenium and beta-casein and provides lots of nutrition to skin while being completely irritant-free."
Who it's for: "Products with goat milk are great for those looking for intense hydration that's gentle on the skin."
From Annie Tevelin, founder of SkinOwl:
What it is: "Mangosteen is a plant mostly found and cultivated in Southeast Asia. The fruit is sweet and tangy, juicy, somewhat fibrous and has white, fluid-filled vesicles (like the flesh of citrus fruits). Mangosteen is made up of specific antioxidants called xanthones, which work to heal cells damaged by free radicals and also to slow down the aging process. Mangosteen's natural antibacterial properties and anti-microbial compounds visibly correct skin blemishes, oily skin and chronic dry skin."
Who it's for: "This super-fruit oil has unmatched benefits—it's fantastic for all skin types and promotes ultimate skin health and glowing beauty."
From Sunday Riley:
What it is: "Blue tansy essential oil contains a soothing ingredient called azulene that's also found in chamomile. It reduces the appearance of redness and irritation upon contact with skin, while simultaneously soothing the senses with an aromatherapeutic effect."
Who it's for: "It’s perfectly suited for all skin types, including ultra-sensitive."