You’ll Soon Be Able To Buy Korean Beauty Products At Target

When Korean beauty products popped onto the mainstream beauty scene a few years back, skincare and makeup junkies everywhere did everything they could to get their hands on the kitschy packaging and outrageous ingredients at insanely affordable prices. Since then, K-beauty has grown from an overseas niche market to a worldwide phenomenon, all because of their rapid innovation and incredible results. Here’s where things get really interesting: Peach & Lily, the Korean beauty e-tailer, is bringing overseas favorites like sheet masks and snail slime to the masses. Starting January 22, mega-chain Target will offer a 13-piece selection of Korean beauty favorites curated by the brand, with prices starting under $4. Whether you have a 10-step skincare routine or are just in the market for a sheet mask to step up your next Netflix-and-chill session, you can grab whatever you need the next time you pick up everything else on your shopping list. Hallelujah.