This Antiaging Product Had A 3,000-Person Waitlist

Nailing down an antiaging routine is the key to a youthful glow, and a great face mask is a crucial step for keeping skin firm and tight. One such product had the internet buzzing this week when it garnered a super-long waitlist of 3,000 people.

Immunocologie’s Vital Clay Mask isn’t even new, but when the brand’s founder, Karen Ballou, went on QVC, shoppers went crazy for it and bought out the entire stock on UK site Cult Beauty, resulting in the major queue. Wondering what makes the mask so special? It’s the ingredient list—raw French green clay, minerals and antioxidants that protect from environmental aggressors, diminish fine lines and reduce the size of pores. The mask also evens out skin tone, and brightens.

While thousands were left in beauty-panic mode for a few days, the good news is the super popular mask is now available again, and you can try it for yourself.