Alessandro Zeno

This New Moisturizer Is Already The #1 Best Seller At Sephora

It’s easy for a cult product to be a top-seller at Sephora, but when a new item is introduced to the market and instantly catapults to the number-one spot, that’s a whole different story. Tatcha’s The Water Cream, a staple in our everyday skincare regimen, has apparently made its way into the morning routines of beauty junkies everywhere. Since launching on April 1 (just over a month ago), the oil-free moisturizer has already sold out twice, and we totally understand why: It goes on like a gel, feels like water and hydrates like a heavy cream—perfect for warmer months when you like to keep things light and fresh. There’s no telling how long the mega retailer will be able to keep stock of it this time, so if you haven’t tried it for yourself, here’s your chance.

@tatcha