This Latest Mascara Invention Will Change Your Life

It seems like there’s always a new mascara wand claiming to make your lashes longer, thicker and fuller, but after a few swipes it quickly proves to be another one-trick pony. That certainly is not the case for these game-changing brushes that extend (to lengthen lashes) and retract (to thicken) all with simple twist. Since we can show you better than we can tell you, here’s a video guaranteed to blow your mind—and five products to add to your beauty stash.


Lash Out

Dream Big Mascara



Zoom In Ultimate Mascara



Dinoplatz Escalator Mascara


Too Cool For School

Expandable Mascara


Annabelle New York

Twisted Volume Mascara