How To Do Fall’s Biggest Lipstick Trend In Real Life

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The beauty equivalent of a wine-tasting tour, this season’s array of merlot-colored lipstick will make a happy home on your lips. From punchier reds for the classic dame to deep purples for the beauty veteran, today we uncork a range of hues suited to every palette. Here, choose the flavor that works for you, then raise your lipstick tube for a toast!

Feeling Winey?

Photo: @dolcegabbana

K.I.S.S.I.N.G Lipstick in So Marilyn

$32

Charlotte Tilbury

Crimson Kiss

This ultra-hydrating lipstick named for the Marilyn is a brilliantly pigmented in a burgundy red that finishes to a lustrous shine.

The Lipstick Classic Cream Lipstick in Dahlia

$35

Dolce & Gabbana

Oxblood Overture

For a moody date-night look, reach for a dense, high-drama lip lacquer in oxblood.

Lip Color in Bruised Plum

$52

Tom Ford

Plum Perfect

Tom Ford’s sought-after violet-meets-ruby-red lip color is a study in color wheel craftsmanship. You can never go wrong with an evocative shade with micro-shine particles.

Velvet Matte Lipstick Pencil in Cruella

$26

NARS

Scarlet Fever

This lip pencil has become a classic because it applies smoothly, finishes to a creamy velvet matte that’s wholly non-drying, and does not bleed, feather or fade.

Matte Revolution Lipstick in 1993

$22

Urban Decay

Burgundy Beat

As Gigi Hadid demonstrated, a brown shade with red undertones is the It-girl lip color of choice this fall.