We never fail to get excited when a new beauty tool hits the market. While we all have our go-to brushes and sponges, a newcomer is always worth a try. A lot of us are even fans of applying certain products with just our fingertips—if that's your preferred method, you'll love this new applicator from Smashbox.
The brand introduced its Photo Filter Gel Cushion Applicator on Instagram over the weekend, and it's not your typical sponge. While gel-like applicators have been all the rage this year, a tiny detail sets this one apart from the rest. If you look closely, you'll see ridges that are designed to resemble those of a fingerprint. In other words, it's like applying your makeup with your own hands—minus the mess that can ensue. The gel cushion mimics the motion of your fingertips but distributes product evenly across your face. It's ideal for liquid foundation or creamy concealers that can take a good amount of time to blend out. The good news is that it's already available and not just another teaser we have to anticipate. You can snag the cool new applicator for $20 at Smashbox or Macy's.
Photo Filter Gel Cushion Applicator, Smashbox, $20