Though it’s hard to believe, there was once a time when drugstore products were seen as cheap or ineffective. Well, those days are long behind us as budget-friendly options have steadily risen in the ranks of the makeup world, especially on the beauty-junkie forum Pinterest. In fact, the most pinned concealer on the platform also happens to be the most affordable. With a five-dollar price tag and tons of dark-circle-fighting power, this wildly popular formula (it’s been pinned 14,000 times!) deserves a spot in your makeup bag. Check it out (and its runners-up too) ahead.
Pinterest's Most Popular Concealers
Born This Way Naturally Radiant Concealer
This miracle concealer not only completely hides dark circles but also blurs the look of lines and wrinkles for a fresh and radiant finish. And if that wasn't amazing enough, it's completely oil-free so you can count on no creases throughout the day.
Urban Decay Naked Skin Weightless Complete Coverage Concealer
Disguise even the most sleepless nights with this high-coverage concealer that is just as buildable as it is blendable. Don't want your makeup looking cakey? You found the right product.
Double Duty Beauty Shape Tape Contour Concealer
This concealer is known for doing it all. In addition to hiding dark circles, pigmentation and breakouts, multiple shades highlight and contour for chiseled cheekbones and a slimmer nose.
Cool-girl brand Milk Makeup formulated a perfectly creamy concealer that moves with you to prevent cracking or flaking. Throw the tube in your clutch for on-the-go touch-ups.
NYX Professional Makeup HD Concealer Wand
Pinned over 14,000 times, this five-dollar favorite tops the list and it's no wonder why. The pigmented formula hides all traces of imperfections while looking completely natural and never cakey.