This Unknown Makeup Brand Just Launched At Sephora And People Are Freaking Out

by Stephanie Montes
Alessandro Zeno

Sephora is undoubtedly one of our favorite shopping destinations, and for good reason. It’s known for discovering some of the best up-and-coming brands before anyone else. The latest line the beauty behemoth is opening its doors to is Pretty Vulgar Cosmetics, a vintage-inspired makeup collection with over-the-top packaging and prices ranging from $20 to $44. While we haven’t yet tested them firsthand, we know for a fact these products deliver—for Sephora to bring 81 pieces on board, they have to deliver. See the items we’re interested in trying below. They’re all available today.

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