10 Beauty Investments To Make Before You Turn 30

Your 20s are all about experimentation, and going through a trial and error process with beauty products is definitely part of that. But, by 30, you should know the ones that work for you and the ones that don’t. Although some affordable buys will always have a place in our arsenal, there are certain luxe makeup and skincare products that are totally worth the price, since they’re always able to deliver without any second-guessing. Here, we’ve focused on items that help you maintain a youthful complexion and achieve a gorgeous look without too much fuss. Read on for our 10 staples that every woman in her 30s should invest in.


Luxe Beauty For Your 30s

Perfecting a gorgeous base is key to flawless makeup application, thus it's totally worth splurging on a foundation with anti-aging ingredients that never fail to give you a smooth, luminous finish. A good base also keeps your makeup in place and leaves skin looking plumper and healthier.

The skin around your eyes is the most delicate and can tell a lot about your age. This roll-on eye cream with a metal tip is powerful yet formulated specifically so it's gentle on the eyes. Its blend of natural extract, oils and retinol improves elasticity and firmness, while lime pearl helps stimulate cell renewal.

A red lipstick is a must-have staple that should be in every woman's makeup bag. It's a universally flattering shade that never fails to polish up a look. With its beautiful packaging, creamy application and serious pigmentation, it's no wonder the Tom Ford tube is highly coveted.

By now you should have your SPF routine down. If not, shame on you, as it's crucial for preventing dark spots, wrinkles and skin cancer. However, we know the struggle of finding a lightweight, non-sticky sunscreen you actually want to wear every morning. Fortunately, iS Clinical's formula feels more like a moisturizer than a heavy, smelly sun lotion. It sinks into the skin so quickly you won't have to wait to apply your makeup.

Every beauty junkie knows a serum is the skincare powerhouse that delivers solutions. In your 30s, the most common concern is maintaining a youthful glow and resisting signs of aging. Choose one with ingredients that quickly defend the skin from wrinkles, dullness and visible pores, all while restoring luminosity.

Saccharine perfumes will always be reminiscent of your early years, but now is the time to upgrade to a more grown-up fragrance. Choose a scent that's one-of-a-kind, alluring and sexy to become your signature spritz. Make sure it's a sleek, elegant bottle you'll proudly show off on your vanity.

Invest in the classic Mason Pearson hairbrush with boar and nylon bristles to ease tangles while stimulating the scalp for hair growth. We swear it'll last forever, and also look exponentially prettier on the nightstand than your ratty brushes from college.

The secret to luscious, enviable locks is all in a good hair mask. A leave-in treatment goes beyond shampoo and conditioner to revitalize your hair by rebuilding broken strands, smoothing the cuticle and strengthening tresses for a silky, soft result.

A beauty device may seem superfluous to some, but wave technology optimizes the absorption of products that seek to improve and maintain your skin's texture, firmness and tone. Invest in this face and body device for an at-home treatment anytime.

Hands can age fast, and they might be one of the most overlooked parts of the body in terms of beuaty regimens. Keep them hydrated and supple with this luxurious emollient containing a skin brightening complex, which improves clarity, tone and age spots.