We can't think of a more frustrating beauty scenario than walking away from a counter with a foundation that doesn't complement your skin tone. Sure, many brands have upped their color selections to be more inclusive, but that doesn't mean the process gets easier. If you're not a shade-matching pro, we've got you covered with a few simple steps that can help you on your next shopping trip. Be sure to write these down.
Whether you have cool or warm undertones, your foundation selection should rely on where you land on that spectrum. Many brands have specific shades dedicated to each, and the last thing you want to do is wash out your complexion with an unflattering formula.
This one might seem obvious, but lighting matters. Just because a shade looks like it matches indoors doesn't mean it will appear the same in natural light. Take a sample home for testing or compare shades while standing next to the nearest window.
Makeup legend Bobbi Brown suggests the trial and error process, using three different shades. Choose the ones that seem to match your skin tone best, swipe two strips of each onto your cheek and step into the light.
Faux Filter Foundation
Urban Decay Naked Skin One & Done Hybrid Foundation
True Match Super-Blendable Liquid Makeup SPF 17
Not blending properly can result in a blotchy mess that feels completely unnatural. The right brush or sponge is key.
The Original Beautyblender
Sisley Paris Fluid Foundation Brush
Lastly, if you really can't figure it out, ask a pro. Makeup counters have knowledgeable beauty experts on-site to help with any questions you may have. Plus, shade matching is a free service.