Gwyneth Paltrow Launches A Makeup Line That’s Actually Good For You

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January is all about purging the bad and starting the new year off without processed junk food or calorie-ridden cocktails, so why can’t the same be said for our beauty arsenal? Thanks to the colored-cosmetic additions to Gwyneth Paltrow’s Juice Beauty range (which already included some of our favorite skincare staples), our makeup routine can be as chemical free as our diets. Formulated with pure extracts and cold-pressed oils from flowers, fruits and vegetables, this makeup range is something you can feel good about using. Below, a few of our favorite picks from the new Phyto-Pigments Color Makeup Collection.

Our Picks

Phyto-Pigments Flawless Serum Foundation

$42

Juice Beauty

Phyto-Pigments Ultra-Natural Mascara

$22

Juice Beauty

Phyto-Pigments Contouring Bronzer

$24

Juice Beauty

Phyto-Pigments Liquid Lip

$24

Juice Beauty