This Drugstore Brow Gel Has Been Pinned 27,300 Times

While it feels like forever ago, there once was a time we believed affordable beauty products didn’t work as well as expensive ones. These days, we love a good drugstore haul, and beauty junkies everywhere agree. But if you’re the type that needs proof, the latest beauty buy that’s all the rage on Pinterest costs only $7—NYX Eyebrow Gel. It’s one of our personal faves and works brilliantly for getting a bold brow look. Under $10 and wildly popular (it’s been pinned 27,300 times!)? Surely you don’t need any more convincing.

Application tip: Squeeze a small amount onto a makeup palette or the back of your hand—a little goes a long way. Dip an angled brush into the gel and apply it in the direction that your brows grow. Use a spoolie brush to soften the look and comb brows back in place.