The Best-Selling Contour Product At Sephora Is Not What You Think

by Stephanie Montes
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In recent years, contouring has taken on a life of its own on social media. All our favorite makeup brands have created their own shade and highlight palettes. But as of late, the “non-touring” trend has reigned supreme—even Kim Kardashian says she now prefers a more natural look. And we recently learned from NARS lead makeup stylist Uzo that the best way to get a subtle contour is to play with a slightly darker shade of concealer.

Which brings us to our next piece of evidence that contouring is definitely on the way out: The best-selling contouring product at Sephora isn’t actually a contouring product at all. The Make Up For Ever Ultra HD Invisible Cover Stick Foundation takes the number-one spot (and has 80K likes on the site), and unlike its shady counterparts, it doesn’t come complete with a range of light highlighters and dark contouring shades. While the foundation stick is actually meant to even out your complexion, we love the idea of buying multiple shades in order to chisel your cheekbones and slim your nose—all while choosing just how light and dark you want to go.