L’Oreal Paris Launches #WorthSaying Campaign
While we’re highly anticipating major red carpet glamour at this Sunday’s Golden Globes, we’re equally excited for the real conversations from women on and off the carpet that go far beyond designer duds, mani-cams and outrageous one-liners from Ricky Gervais. For the first time ever, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of their #WorthSaying campaign. Rooted in the brand’s iconic tagline “Because You’re Worth It”, L’Oreal Paris has teamed up with their roster of celebrity spokeswomen—aka Julianne Moore, Karlie Kloss, Eva Longoria, Frieda Pinto and Liya Kebede—along with brand experts and social influencers to spark a real dialogue on Twitter. Whether live at the event, hosting a viewing party or skimming the highlights via social media, women everywhere are invited to take part in the conversation during Sunday’s broadcast by tagging @LorealParisUSA and using #WorthSaying.
Will you participate in the conversation? Tell us what you think about the #WorthSaying campaign in the comments below.