Meet The Eco Startup That’s Going To Change The Beauty Industry

It’s 2015: natural options are a favored route in every area from the food we eat to our makeup routines and hair maintenance mantras. Until recently, however, the department of feminine care left much to be desired with its chemical-laden products and disappointing, under-performing alternatives. Concerns of Toxic Shock Syndrome (a rare, but real thing) found us rejoicing today with the advent of LOLA, a 100% hypoallergenic cotton tampon with no additives, synthetics, chemicals or dyes.

Founded by former college friends Jordana Kier and Alex Friedman, this biodegradable startup brand with 1.2 million in backing fills a major void in the marketplace by bringing women legit protection (Scout’s honor: no leaks.) in the purest form. With every ingredient disclosed right on the box (a practice that is surprisingly not a requirement of the FDA and thus, not customary for commercial brands), LOLA gives consumers the full knowledge of what we’re putting into our bodies.

The bonus? These game-changing tampons are delivered directly to your door in stylish packaging that is tailored in count according to your monthly needs. Score. So, next time your cycle strikes, you can leave your TSS scares at bay and stay stationary on the couch in unity with your Netflix + dessert combo of choice. Now, go spread the good word!


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