Honest Beauty: Jessica Alba’s New Line Is Here

Pascal Le Segretain

We’re constantly striving to reduce the amount of unnecessary chemicals in our everyday lives, which is why the launch of Jessica Alba’s new line Honest Beauty is music to our ears. Offering a wide variety of safe and simple skincare and cosmetics—along with step-by-step beauty tutorials from Jessica herself—the site is sure to to become one of our most-used bookmarks. Much like the parent site, Honest Beauty gives you the option to purchase products à la carte or in bundles—which really appeals to the lazy girl in us. If subscriptions are your game, $50 per month gets you 3 products delivered to your door, so whether you tear through make-up remover wipes or find yourself constantly searching for a fresh tube of mascara this guarantees to keep you well stocked. It’s like she understands what it means to be a busy modern woman. Below, a few of our favorite picks from the new site.

Our Picks


Magic Balm, $18

An all-purpose soothing balm, ideal for moisturizing cuticles or keeping handy on your next long-haul flight.

Eye Shadow

Eyeshadow Trio In Smoky Grey, $25

These soft-yet-sultry shades promise to deliver a universally-flattering elevated smoky eye.


Refreshingly Clean Powder Cleanser, $22

These travel-friendly sachets contain chamomile and aloe to calm, bark to exfoliate and rice powder to brighten skin.

Lip Color

Truly Kissable Lip Caryon in Strawberry Kiss, $18

Classic colors in an easy-to-apply crayon. What’s more, the site shows how the color reads on 6 different skin tones so you’ll know whether it will suit you.