H&M Is Launching A 700-Piece Beauty Collection

Fashion giant H&M is swapping its current beauty offerings for a new and improved collection of over 700 products–including makeup, hair care, body products and beauty tools–this September. With price tags ranging from $2.99 to $24.99, the assortment will be housed in dedicated beauty areas around the store where you can shop seasonal launches and limited-edition collections all year. “We are very excited to offer fashion for the face at H&M,” says Sara Wallander, concept designer at H&M Beauty. “It’s an opportunity to be inventive and creative, and to have fun with colors.”

Photo: @hm

Aside from the premium beauty collection– in sleek, gold-tinted packaging–H&M will also introduce a lineup of certified-organic cosmetics as an extension of H&M’s Conscious Collection later this fall. Formulated entirely of natural and plant-based ingredients and packaged using recycled materials, this collection allows customers to go green in an affordable and chic way.