Ouai Is Launching A New Product—You Never Saw This Coming

by Stephanie Montes

You are what you eat, and few understand this fact better than It girl, boss lady and celeb hair guru Jen Atkin. The founder of haircare brand Ouai sat down with Insta-famous beauty guru Huda Kattan and Dr. Lamees Hamdan to announce the newest Ouai product set to launch in April: hair vitamins.

“The whole reason I even started a haircare line is because I really strongly believe that you will not see changes in your hair by just doing external remedies—you need to do internal as well,” Jen explains in the announcement video (below). She also mentions that, for years, she sent clients to health food stores to get biotin and fish oil pills for healthier hair, so the obvious choice is to release her own line of supplements.

Jen’s newest launch will be available in three formulas: for thin, oily and dry hair. The supplements claim to give you healthier locks in just 90 days. If her past products (and the ladies’ combined following of more than 20 million) are any indication, we have a feeling these will go quick. Mark your calendars: The goods will be available on April 7 at TheOuai.com.