As her role on the hit show Girls comes to a close, Allison Williams is ditching her trademark brunette locks—the signature of her character, Marnie—and going blonde. But it’s no ordinary blonde: The actress debuted an icy platinum shade on the cover of Allure, and at first glance we had to ask, “Who’s that girl?” Created by colorist Aura Friedman, the look is a total change from the Allison we’re used to.
“I like it!” she told the magazine. “Especially this blonde—it feels like it’s just a new twist on the same old me. It’s just hair! But it’s fun.”
See her new look below.