If there’s someone who knows a thing or two about beauty, it’s Emily Weiss. From starting Into The Gloss in 2010 to launching Glossier last year, Emily has taken the business of getting gorgeous by storm with her fresh, millennial-minded approach to the online beauty space. We got the scoop on five of Emily’s rules to live by, covering everything from must-have products to key business learnings.
P.S. For even more sage wisdom from Emily, check her out next month in Los Angeles as a keynote speaker at the Create + Cultivate conference.
Five Beauty (And Life) Rules From Emily Weiss
Rule #1: Love Thy Moisturizer
"Always moisturize! Pack it on. It’s the key to healthy, happy skin. I swear by our Glossier Priming Moisturizer; it’s buildable so it’s great for all skin types. It’s like a heavyweight moisturizer disguised as a lightweight one."
Photo: Courtesy of Glossier
Rule #2: Invest In Candles
"I splurge on candles. I’m addicted to Diptyque Tilleul."
Rule #3: Real Tattoos > Fake Tattoos
"Which beauty trend would I like to see go away? Those gold temporary tattoo jewelry things. Just get a real tattoo. Black, not gold."
Photo: Into The Gloss
Rule #4: You're Never Too Old To Learn
"I don’t know how to do my hair. Makeup, yes, but hair—I’m just learning now, at age 29."
Photos: Into The Gloss
Rule #5: Embrace Community
"The biggest lesson I've learned from the process of launching Into the Gloss and now Glossier is that women learn the most about products from each other. That’s why we have always been so keen on building a community, and it’s incredible what we learn from them every day. If you search #glossier on Instagram, it’s so inspiring to see how Glossier now fits into their beauty routines."