Kendall Jenner is historically very committed to her brunette roots. With the exception of two major haircuts in a year’s time, she’s never really gone above and beyond to switch her up her signature ‘do. With all this in mind, we previously assumed her fresh asymmetrical lob was still intact, as seen on Instagram and in paparazzi shots, but for her upcoming Pepsi Max campaign, the model is trying out a new look.
While on set for the campaign, Kendall is giving us major Marilyn Monroe vibes in an icy blonde bob. But in true Kendall fashion, the new look is solely for the job. When it comes to modeling, the It girl often throws on wigs or clip-in bangs for a temporary transformation at the request of photographers and designers, and this time is no different. While Kendall’s crew is chock-full of blondes like Gigi Hadid, Cara Delevingne and Hailey Baldwin, it doesn’t seem that she’s interested in permanently making such a drastic change. If she did ever consider going blonde in the future, this photo is proof that she’d kill it and definitely have a ton of fun doing so.