Kaia Gerber Has A Major Beauty Announcement

Kaia Gerber is taking the fashion world by storm. Before she even turned 15, she was signed to IMG, landed the cover of Vogue Paris and modeled for the #WangSquad. Now Kaia, the spitting image of her mother, supermodel and runway icon Cindy Crawford, can add another title to her resume: Marc Jacobs Beauty’s latest It girl. Via Instagram the brand revealed Kaia as the new face of its campaign—see posts below including a behind-the-scenes peek as she’s prepped in a hair-and-makeup chair as well as a teaser from the shoot in which she’s rocking throwback ’80s crimped orange curls and graphic teal eyeliner. But that’s not the model’s only big news this week: Kaia was also named Breakout Model of the Year at the Daily Front Row Awards, fittingly presented by Marc Jacobs himself. We know which teen had an unforgettable summer.

Photos: @marcbeauty