14 Black-Owned Beauty Brands To Shop Now

Shop Pat McGrath Labs, Briogeo, Mielle, and more all on Walmart.com.

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MILAN, ITALY - JUNE 16: Model Shanelle Nyasiase is seen backstage ahead of the Neil Barrett show dur...
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Shopping Black-owned beauty brands is an empowering way to celebrate diversity and support businesses that prioritize inclusivity. Walmart’s impressive breadth of Black-owned beauty brands — from Naomi Osaka’s KINLO to industry favorites like Briogeo — makes it easier than ever to honor the creativity, innovation, and entrepreneurial spirit within the community.

Whether or not your beauty routine could use an upgrade, let your next shopping trip be an opportunity to support businesses that promote diversity and empowerment.

Ahead, shop a curated collection of our favorite Black-owned beauty brands at Walmart.com.

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