We asked the CEO of Beautylish—the West Coast-based e-commerce site known for its cult-favorite, waitlist-worthy assortment of products—to let us in on what women are obsessed with now. Currently offering 47 brands from 9 countries (4 of which are exclusive), the retailer’s range of makeup and skincare products doesn’t disappoint. Click through for the top 5 best sellers of the year. Spoiler alert: It’s all about saving time and splurging on the good stuff.
The Top 5 Buys At Beautylish
Photo: Courtesy of Preen
#1: Wayne Goss The Collection Makeup Brushes
"Wayne Goss makeup brushes continue to be the one product that is the toughest to keep in stock. Each brush is handcrafted in Japan and made of the softest hair so they really stand out in a crowded makeup-brush market. We love introducing new products from around the world with authentic stories and purpose. Our own travels and international community have been the best way to make these discoveries."
#2: Bioderma Sensibio H2O Micellar Cleansing Water
"With a bottle sold every 3 seconds worldwide, this product is our ultimate cult classic. There's been tremendous demand in the US to purchase this cleanser, and Beautylish is the first official partner in the country to introduce the product."
#3: Charlotte Tilbury Magic Cream
"Magic Cream has been a backstage secret for years and is a staple for models and makeup artists. When Charlotte Tilbuty made the product publicly available in the US, it became an instant best seller. When looking for new cult favorites, we ask ourselves 2 important questions: Does it perform well and would makeup artists carry this in their kits? Makeup artists are on the forefront of the beauty scene. If they're not excited about a product, we're not either."
#4: Inglot #77 Gel Eyeliner
"Gel liners are a beauty staple, and Inglot nailed the balance between performance and an amazing price point. Our customers love products that simplify their beauty routines and deliver great results. This one is so creamy, it only takes one swipe to get the job done before you run out the door."
#5: Kevyn Aucoin Celestial Powder in Candlelight
"Candlelight is one of Kevyn Aucoin's original product developments. This multitasking powder brightens the face, gives the décolleté a natural-looking glow and can be used in lieu of your favorite blush. What customers love most about this product is that it illuminates the skin without looking glittery."