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The Unexpected Reason This Lip & Cheek Stain Has 37 Million TikTok Views

It’s not what you think.

by Taylor Jean Stephan

June 6, 2022

@benefitcosmetics

benefit benetint model

Benefit Cosmetics is by no means a new brand on the scene, but it’s newer to some thanks to the digital godsend known as TikTok. Currently the brand’s iconic lip and cheek tint, Benefit Benetint — which has long been a beauty bag staple — has a strong grip on the platform’s viewers. One quick search and you’ll find a slew of videos dubbing it the “best product ever” and “my fav thing to use on vacation.” In the videos, users are in vacation mode, casually dressed in bikinis and sporting minimal makeup. They're looking directly in the camera applying a few sweeps of the sheer rosy liquid to their cheeks and lips. But those are not the only way fans are embracing the versatile product.

If you pop over to Benefit’s TikTok page, you’ll find a viral video in which an aptly named “Benedude'' is getting the tint strategically applied to his nipples. “Our Benetint was originally used for nipples in the ‘70s,” explains the post. All this talk about Benetint, and all the various ways you can use it, makes you wonder: What other Benefit products reign supreme? If you’ve given the San Francisco-based line a try you already know that their perfectly matte Hoola bronzer is among the best and that few others stand up against their stay-put Roller Ball liner.

For a full rundown of the brand’s best products of all time, keep reading.

We at TZR only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

A matte silky bronzer

Hoola Matte Bronzer

There’s a reason that customers keep returning to this matte bronzer, specifically in the shade “Hoola.” It’s a silky-soft powder that feels light to the touch, but at the same time packs on pigment. It’s dark, but not too deep (especially for fair skinned complexions). It does not cake on and, no matter your skin tone, and will give you that ever-so-slight warmed up glow.

Rose-tinted lip stain

Benetint Cheek & Lip Stain

This rosy tint needs no introduction — it’s the product that put Benefit on the map. The longwear formula glides on and with just a few drops and instantly emboldens lips. The best part is you can layer to build intensity and it works just as expertly on cheeks (and even nipples).

Matte liquid eyeliner

Roller Liner Matte Liquid Eyeliner

This matte liner is revered for its ability to create a smooth continuous stroke, every single time. It features a precision felt tip that is soft and bendy, allowing you to create thin and thick lines just the same. The quick-dry formula is waterproof, lasts all day, and doesn’t fade or smudge. Trust: It’s a winner.

Lengthen, curls, volumizes, lifts

They're Real! Lengthening Mascara

Every single one of Benefit’s mascaras are incredible, but this one in particular stands out. The longwear formula does what it says it will: lengthens, curls, volumizes, and lifts. The specially designed brush effortlessly separates wild lash hairs and keeps them in place once product is applied.

Natural-looking, hair-like strokes

Precisely, My Brow Pencil

This twist-up brow pencil is beloved because it’s easy to use and completely budge-proof. The tip isn’t crazy sharp, which makes it easy to create natural-looking strokes. All you have to do is create light hair-like flicks in the direction of your natural hair growth. It’s truly the only brow color you’ll need.

Shapes & tames eyebrows

24-HR Brow Setter Clear Brow Gel

For those with thick, long, and unruly brow hair, a brow gel is a must. Enter: This clear gel that sets hairs like no other. The mess free formula applies easily and dries quickly without flaking. The key is the custom-molded wants that allows you to coat hairs with precision, from root to tip.

Full coverage liquid concealer that doesn’t cake or crack

Boi-ing Cakeless Concealer

This Boi-ing concealer gets top marks because it’s full coverage (actually, though) but miraculously doesn’t cake or crack. It comes in a wide range of 30 shades, so there’s a pick for everyone under the sun. The flexible tip applies smoothly, blends seamlessly, and stays put so you won’t have to reapply.

Minimizes the look of pores & fine lines

The POREfessional Face Primer

If you’re not already using a primer, this silky-soft formula is an excellent entry into the category. It has a smoother-than-smooth skin feel and expertly minimizes the look of pores and fine lines. A pea sized amount evenly applied before makeup will help foundation go on smoothly and stay put for longer.

Locks on makeup for 16 hours

The POREfessional: Super Setter

What good is a full face of makeup if it isn’t going to last? This microfine mist is alcohol-free and locks in makeup for up to 16 hours. It instantly leaves a mattifying effect, but is super hydrating because it’s water-based. The result: A soft-focus finish that lasts and lasts.

Visibly lifts brows

High Brow Eyebrow Highlighter

This best-selling brow highlighter is often difficult to get your hands on because it’s that good. The concept is simple: It’s a creamy off-white crayon that accentuates arches, which results in brighter and younger-looking eyes. All you have to do is glide it along the bottom side of your brow and be sure to blend.