Korean beauty, which was initially viewed as a niche market of outrageous ingredients, adorable packaging and affordable prices, has quickly blossomed into a worldwide phenomenon, and for good reason. The innovative products—and their even better results—have inspired legions of fans and, consequentially, the international skincare and makeup industry. Here, nine beauty buys that started in Korea but are now available stateside from some of our favorite western beauty brands. After all, imitation is the sincerest form of flattery.
‘Miracle Cushion’ Liquid Cushion Compact
The cushion compact gained popularity for its flawless finish and fun approach. Since then, cushion products have expanded to blush, eye shadow and even eyeliner.
Advanced Night Repair Concentrated Recovery Mask
The affordable-yet-mighty sheet mask quickly became a skincare staple for any beauty junkie. Now, almost every skincare line carries their own.
Hydra Life Pro-Youth Sorbet Essence
Essence—serum's sophisticated big sister—has long been an important part of the famous ten-step Korean beauty routine. Now that they're available everywhere, you too can incorporate them into a lengthy regimen.
Camera Ready BB Cream SPF 35
It's difficult to remember life without BB cream, isn't it? Korean beauty is all about a glowing complexion, so it's no wonder they were the first to create a product that gave you great-looking skin without looking like you're wearing makeup.
EradiKate Mask Foam-Activated Acne Treatment
Our favorite part about Korean skincare products is their innovative textures. It's easy to see why familiar skincare brands are getting behind the carbonated bubble masks.
Love Your Bare Face Cleansing Balm Stick
Face Cleansing Sticks
The SU:M37 cleansing stick was a hot commodity last year. We're glad to see there are finally more options of the travel-friendly face wash available stateside.
FlashPatch Lip Gels
Gel Lip Masks
Getting your hands on the popular gel lip mask—which come packaged with a single mask—is no easy feat. Luckily, these versions are easier to stock up on and come in a pack of 24.
Daily Moisture Stick
Leave it to Korean beauty brands make a daily moisturizer feel less mundane. The stick moisturizer has already begun surfacing across the board.
Refreshingly Clean Gentle Konjac Sponge
This vegetable-fiber puff is made of 100% konjac root, naturally grown in Jeju Province, Korea. Our favorite beauty brands have begun outsourcing this natural skincare tool.