It’s the biggest bummer: You’ve treated yourself to a new fragrance, but despite several morning spritzes, the scent seems to completely disappear by 10am. Before you drown yourself in a suffocating cloud of eau de parfum, get strategic. Try these six hacks—some of which will disprove old habits—to make the most of your purchase.
Seal In The Scent
Apply After Showering
Scents last longer on moist skin, so applying perfume after a shower or bath is optimal. Spray it on after drying off, before putting on clothes.
Know Your Hot Spots
Go beyond the wrists by spritzing on pulse points that generate more heat—including the nape of the neck, inside of elbows, cleavage and stomach. Although you shouldn’t cover all these zones at once, we suggest spraying at least the back of your knees or ankles to start, as scent rises throughout the day.
The old ritual of spraying and rubbing the wrists actually interrupts the fragrance’s true smell, as friction causes heat. This speeds up the evaporation of certain notes, resulting in change of scent.
Layer Over Lotion
As mentioned before, perfume lingers longer on hydrated skin. Apply unscented moisturizer or Vaseline on pulse points before spraying to lock it in.
Spritz Your Hairbrush
Your locks tend to retain fragrance the most. To avoid drying out the hair via direct application, spray a brush and run it through your mane. Hair flips totally encouraged.
Store In A Cool, Dry Place
As pretty as they may look next to your skincare collection, never keep your perfumes in the bathroom. Stay away from damp, humid areas and away from the sun so your precious scents don't break down. Tip: Invest in a chic tray and proudly display your bottles in your bedroom.