11 Perfumes We’re Buying For Ourselves This Valentine’s Day

We’re not denying that receiving a luxurious perfume as a gift has its moments. Valentine’s Day is no stranger to the occasion, but if you’re feeling the idea of treating yourself this time around, you’re not alone. In fact, one study shares that women in the U.S. purchase a new perfume as often as once a month. Which if you think about it, makes sense: scent is so uniquely intimate and personal. We can change our mood as fast as it takes to spritz on one of our favorite transporting scents.

Whether you’re happily single, have a S.O., or exploring something new come the 14th, there’s no shame in marking the moment with a new scent you picked out for yourself. And since fragrances are so powerful (scent has the ability to evoke memories and feelings in a way other senses can’t), we tapped our panel of editors to spotlight some of the most exciting ones right now at Sephora, our go-to destination for the best gallery of perfumes. Whether your scent preferences pique in notes like rose, vanilla, citrus or beyond, we can almost guarantee at least one of our editors’ curated picks will totally match the vibe, mood, or moment you’re going for.

Need a no-fail dose of optimism? These fragrances will put you in a sunnier mood at first sniff.

Fragrances that really smell like they were made just for you while making an unforgettable impression.

Mood-shifting scents that will make you feel intoxicating, sexy, and just straight up flirtatious.

This post is sponsored by Sephora.