Hailey Bieber’s Beauty Evolution Proves That She Was Always A Mogul In The Making

Take a trip down memory lane.


Even before her marriage to a prince of pop, Hailey Bieber’s been right at home in the public eye. Her early days as a teen model blossomed into certified it-girldom, with full-fledged entrepreneurship right behind it. Here, look back at Hailey Bieber’s complete beauty evolution.

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For one of her early fashion shows in 2011, Hailey Bieber (née Baldwin) had tousled sandy blonde hair and her signature dewy skin, which is exactly what you’d expect from the then-15-year-old icon in the making.Ethan Miller/Getty Images Entertainment/Getty Images
Just a few years later, Hailey Bieber was taking Fashion Week by storm. Here, at a 2013 show, she’s every bit the California girl with bright blonde hair, smoky eye makeup, and a glowing tan.Michael Stewart/FilmMagic/Getty Images
Hailey Bieber crossed over to the dark side at the 2015 Met Gala, wearing her new espresso-colored hair in a long, sleek pony with face-framing curtain bangs. Her baby-pink lipstick perfectly complemented her dusty blue gown.Lars Niki/Corbis Entertainment/Getty Images
By 2016, Hailey Bieber was back to blonde and opted for a high, voluminous ponytail. To add to the Barbie-chic moment, she also wore a monochromatic pink eyeshadow look — a vibe she’d revisit a few times over the years.Don Arnold/WireImage/Getty Images
The 2018 Brit Awards saw a new, vampy side of Hailey Bieber. Not only was her short blonde bob back in action, but she wore edgy black lipstick to match her black and blue corset gown. Of course, her cheek highlighter is gleaming as always.JMEnternational/Hulton Archive/Getty Images
This high-femme glam moment will go down in Met Gala history. At the 2019 event, Hailey Bieber was the epitome of campy elegance in a sleek, high ponytail secured with a black velvet bow, and her retro winged liner adding just the right amount of drama.Taylor Hill/FilmMagic/Getty Images
Later in 2019, the Biebers tied the knot at their a celeb-studded South Carolina wedding. Hailey Bieber’s bridal bun was low and effortlessly glam, studded with pearl hair pins that matched her shimmery white wedding manicure.@justinbieber
Hailey Bieber kicked off the 2020s spearheading the “clean girl aesthetic”, inspired by her newfound minimalism. Trading in her bright blonde hair color for a more subdued golden brown, the laid-back look is complemented by warm blush and barely-there eye makeup.@haileybieber
Hailey Bieber’s less-is-more vibe translated to the red carpet, too. At the 2022 Met Gala, Bieber walked the red carpet solo, with her hair pulled back into a sleek, slicked bun. Accompanied by brushed-up eyebrows and a soft rose lip color, it’s easygoing elegance at its finest.Mike Coppola/Getty Images Entertainment/Getty Images
Hailey Bieber took her hair a few shades darker in 2022 and began making the ‘90s updo trend her signature — complete with teased volume and face-framing pieces. These days, the look is one of her go-tos, as is gleaming “glazed donut” face makeup and soft, colorful eyelids.@haileybieber