(Main Squeeze)

Believe The Hype — This Luminous Primer Really Is A Shortcut To Looking Filtered

It’s prime time.


Join TZR editors for Main Squeeze, the series dedicated to sharing beloved beauty products — be they bold, effective, or simply fun — that make our week just a little bit better. Ahead, Team TZR spotlights their favorite makeup primers of the moment.

"My skin is really smooth but I still deal with melasma, freckles, and hyperpigmentation. While I love all Tatcha primers, this one is my favorite. It's lays down the dewiest canvas for makeup, helping conceal my discoloration with a layer of silk powder" —Amanda Ross, beauty editor, TZR
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Charlotte Tilbury
Wonderglow Face Primer
"I love, love, love this primer. It blends in like second skin, leaving a soft luminous glow. Some days, I'll wear it on its own with a little concealer for a natural look or under my fave foundation when I need a little extra coverage." —Angela Melero, executive editor, TZR
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"This product is perfectly named, because it really does grip your makeup. I love keeping my beauty look natural and dewy, and this primer helps me achieve that. Not to mention, it keeps my makeup looking fresh all day long.” —Maggie Haddad, sr. social media strategist, TZR
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“Glow Recipe Blur Drops: This primer blurs out the larger pores around my nose and T-zone in one fell swoop, while also leaving a velvety finish behind. My skin looks soft and candlelit at the end of the day when I use this primer, and I love that it works over time to smooth my skin using strawberry enzymes and BHAs as well.” —Faith Xue, executive beauty director, BDG
See On Glow Recipe
“I try to keep my daily makeup routine as simple as possible, making multifunctional products essential. This hybrid primer-sunscreen from Supergoop is one of my must-haves. The weightless gel is the lightest formula that has ever grazed my skin, providing a clear, soft finish that my foundation blends seamlessly on top of.” —Rebecca Iloulian, director, newsletter revenue & marketing, BDG
See On Ulta
Fenty Beauty by Rihanna
Pro Filt'r Instant Retouch Primer
"I can always count on Fenty’s Pro Filt'r Instant Retouch Primer to keep my makeup looking fresh all day. Not to mention, it helps even out any redness." —Kelsey Stewart, associate fashion editor, TZR
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"On special occasions, I like to use the Armani luminous primer — it makes my skin so smooth and radiant, even after applying foundation. This formula includes shea butter and glycerin so it works as skin care too, if you want to skip the step of applying lotion and/or serum." —Kathy Lee, editor-in-chief, TZR
See On Giorgio Armani Beauty
"I've flirted with many a primer over the years, but have yet to find one that stacks up against this velvety smooth formula. I've been buying it one and off for over 10 years and use it down to the last little bit every time." —Alison Syrett, deputy fashion editor, TZR
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“I'm a fan of this primer because it doubles as a skin care treatment. It's infused with silk proteins that smooth and fill pores to help with even makeup application, plus actives that protect against pollution.” —Erin Lukas, deputy beauty editor, TZR
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“I really got into primers during the pandemic when I wasn’t wearing makeup but still wanted a flawless look. This one does just that – it smoothes and blurs any imperfections in my skin and is my go-to on days when I’m going foundation-free.” — Jessica Fields, beauty writer
See On Sephora

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