(Main Squeeze)

Anyone Can Fake Incredible Eyebrows With These Editor-Favorite Products

How to brow.


Join TZR editors for Main Squeeze, the series dedicated to sharing beloved beauty products — be they bold, effective, or simply fun — that make our week just a little bit better. Ahead, Team TZR spotlights their favorite brow products of the moment.

“The Bonne pencil helps me achieve natural, feathered arches each morning. Though my hair is black, I use the color clay for a softer appearance — I love how it isn't too pigmented so you can build up to your desired shade as well as the not-so-waxy consistency.” —Kathy Lee, editor-in-chief, TZR
See On Sephora
“I struggle with brow pens, but this one by celebrity brow artist Kristie Streicher has a fine, flexible tip for easily creating precise, natural, hair-like strokes in sparse areas. The dark brown shade perfectly complements my cool-toned deep brunette hair.” —Erin Lukas, deputy beauty editor, TZR
See On KS & Co
“I have minimal brows and no patience for a painstaking routine, so I'm always on the hunt for a low-effort volumizing product. This tinted gel is a new favorite — the tiny brush tints my sparse brow hairs while dispersing hair-mimicking fibers for a thicker look.” —Faith Xue, beauty director, BDG
See On Sephora
EWC Groom
Clear Brow Gel
“My brows are dense, wiry, and even curly when I've gone too long between lamination appointments, so I love gels with a strong hold, a firm brush, and minimal added volume. The EWC brow pomade performs beautifully, keeping my brows brushed-up and separated all day.” —Amanda Ross, beauty editor, TZR
See On European Wax Center
Kimiko Beauty
The Brow Sensei
“The Brow Sensei has been a true game-changer for me because it makes my brows feel and look soft. It’s transparent so it doesn’t add color, but it keeps my brows nourished and even promotes growth with peptide ingredients.” —Jessica Fields, beauty writer, TZR
See On Kimiko
“I’ve been using this brow pencil in ebony for nearly 13 years! I like that the pencil is sturdier than most and the color doesn't slide off my face when I'm doing sweat-inducing activities like swimming or running.” —Marina Liao, senior fashion news editor, TZR
See On Sephora
Joey Healy
Luxe Brow Powder
"Using this powder, my brows look more natural and fluffier than ever. I dab an angled brush into the formula, apply it in an upward motion, and then brush the hairs with a spoolie. If you're in New York, stop by Healy's studio in-person — he's magic.” —Kelsey Stewart, associate fashion editor, TZR
See On Joey Healy
“I have long brow hairs that bend in different directions, but they're also thin. Kosas' brow gel has been a game-changer. It holds my brows in place all day, and the thick formula fills in sparse areas for a natural, feathered look.” —Rebecca Iloulian, Newsletter Revenue and Marketing Director, BDG
See On Sephora
“This pomade from Suratt is my #1 pick right now. It dries clear without any sticky residue, and though the brush took some getting used to, I can now achieve the perfect brushed-up, laminated look every time.” —Sammie Scott, Newsletter Editor & Strategist, BDG
See On Surratt
“Benefit's 24-HR Brow Setter is probably my favorite makeup product. The gel holds brows in place all day long, but they still look fluffy and feathered. No matter how much or how little makeup I'm wearing, this product is always my first step.” —Maggie Haddad, senior social media strategist, TZR
See On Sephora

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