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April’s Best New Beauty Products Are A Breath Of Fresh Air

In full bloom.

by Amanda Ross

Updated: April 28, 2024

Originally Published: April 14, 2024

Courtesy Of Jones Road

Jones Road Lippie Sticks

We may receive a portion of sales if you purchase a product through a link in this article.

In the beauty world, April brings more than just non-stop showers. The month, considered by most to be the unofficial start of spring, also happens to be one of the absolute best for new hair, makeup, and skin products, all made with the most cutting-edge formulas and techniques, too. No matter if your area is already starting to heat up or if you’re still keeping things cozy in jackets and coats for now, the best new beauty products of April 2024 can help bridge that seasonal gap with ease.

If you’re looking to master current makeup trends like intricate eyeliner or second-skin foundation, you’re more than covered (literally) with exciting new launches from MAKE Beauty and Anastasia Beverly Hills. SPF is more important than ever with more and more time spent outside — al fresco dining, anyone? — and it’s easier than ever to touch-up with a fresh launch from cult-favorite brand vacation. And regardless of if you’re gearing up for a summer full of chlorine and saltwater or doing a bit of in-shower rehab after a long, dry winter, this month’s moisturizing favorites from PHYTO and Briogeo have what you need to get the job done.

Ahead, get familiar with the very best just-released hair, skin, and makeup products of April 2024.

April 2024 Skin Care Launches

Best New Cleanser

Dr. Idriss Soft Wash Complete Daily Cleanser

Soft Wash Complete Daily Cleanser

Experts agree that double-cleansing is key to truly clearing away pore-clogging sunscreen, makeup, and general buildup — but Dr. Shereene Idriss engineered a way to get those same results with one single wash session. Start by rubbing the jelly-like cleanser into dry skin, then add water to its (non-foaming) second act. | Pros: Deeply penetrative; non-drying | Notable Ingredients: Gylcerin; decyl glucoside |

Best New Oil

Annemarie Böerlind 2-PHASE Elastin Shake

Annemarie Böerlind

2-PHASE Elastin Shake

For those after a solid stand-in for traditional retinol, it doesn’t get much better than Annemarie Böerlind’s new oil hybrid. The combination of hydrants and actives — including vegan samphira oil, the star ingredient — work to increase collage production (a benefit backed by an independent evaluation team) while filling in the look of fine lines and smoothing out the complexion overall. | Pros: Retinol alternative; one-step | Notable Ingredients: Squalane; samphira oil; lactic acid |

Best New Hand Cream

Tata Harper x Sky High Farm Nourishing Hand Cream

Tata Harper x Sky High Farm

Nourishing Hand Cream

Coming out of a chilly spring makes a thick, fully enveloping hand cream more essential than ever. Not only does it leave skin feeling soft, supple, and highly moisturized, but 100% of this collaboration’s proceeds go directly to Sky High Farm and its initiative to bring local, healthy, and high-quality food to the communities that need it most. | Pros: Slightly sweet scent; made from upcycled fruits | Notable Ingredients: Wild pansy extract; strawberry; jojoa seed oil |

Best New Serum

Westman Atelier Suprême C Serum

Westman Atelier

Suprême C Serum

Leave it to Gucci Westman to improve on an essential. The brand’s first-ever vitamin C serum features a highly-concentrated (and highly stable) formula, housed in a refillable metallic case that keeps corrosive light at bay. Expect improvement on dullness and dark marks within just a few weeks of use. | Pros: Refillable packaging; gel-oil consistency | Notable Ingredients: 100% THD ascorbate (a vitamin C derivative)

Best New SPF

Vacation Super Stick SPF 45

Super Stick SPF 45

There’s officially no excuse to skip the sunscreen with Vacation’s latest launch. The new clear-drying, glide-on stick makes application (and that all-important reapplication easier than ever. Infused with the brand’s signature topical scent and totally reef-safe, it’s the handbag essential of the season. | Pros: Mess-free application; twist-up packaging | Notable Ingredients: Avobenzone; homosalate; hyaluronic acid; vitamin E; coconut |

Best New Eye Treatments

Dr barbara sturm Everything Eye Patches

Dr. Barbara Sturn

Everything Eye Patches

Step up your self-care Sundays (or just your daily getting-ready routine) by smoothing on a new Dr. Barbara Sturm Everything Eye Patches — and the name is apt because they really are packed with all the best depuffing, hydrating, line-smoothing ingredients. | Pros: Stick-on style; 30 pairs per pack | Notable Ingredients: Avocado polyphenols; vegan collagen; hyaluronic acid; panthenol |

DAMDAM Matcha Boost Hydrating & Restorative Eye Serum

Matcha Boost Hydrating & Restorative Eye Serum

Made with eye-brightening, depuffing matcha and a beloved retinol alternative, DAMDAM’s new serum packs all the punch of a thick, intensive treatment into a weightless formula. | Pros: Lightweight; brightening | Notable Ingredients: Uji matcha extract; bakuchi |

Best New Lip Balm

Herbivore Dream Jelly Strawberry Lip Balm

Dream Jelly Strawberry Lip Balm

A new contender for best balm of the season has entered the chat. Scented with sweet natural strawberry and leaving behind the sheerest pink pigment, the formula’s tremella mushroom is a rich humectant that draws in moisture for a plumped, hydrated effect on lips. | Pros: Smoothing; moisture-retaining | Notable Ingredients: Tremella mushroom; pomegranate flower; shea butter |

April 2024 Makeup Launches

Best New Lipstick

Jones Road Lippie Stick

The Lippie Stick

The look of a lip-enhancing tint with the feel of a balm? It’s almost too perfect for the warm weather. Jones Road’s new twist-up sticks comes in 11 distinct shades, ranging from bold and poppy to skin tone-matching nudes. | Pros: Metal container; conditioning formula | Notable Ingredients: Jojoba oil; castor seed oil |

Best New Foundation

Anastasia Beverley Hills Beauty Balm Serum Boosted Skin Tint

Anastasia Beverly Hills

Beauty Balm Serum Boosted Skin Tint

Nothing’s more frustrating than carefully applying your cosmetics only for them to stat slip-sliding around in the spring heat. ABH solves that little issue, though, and the solution is excellent. Part hydrating skin care and part tone-evening makeup, the brand’s complexion stick camouflages imperfections and dark marks while sinking into the face for budge-proof coverage. | Pros: Skin-makeup hybrid; sweat-friendly | Notable Ingredients: Peptide complex; marula oil; shea butter; coconut oil |

Best New Mascara

Kjaer Weis Im-Possible Mascara

Im-Possible Mascara

Just look at the thick, tapered bristles on this mascara’s wand — that’s all you need to know about its voluminous, lengthening abilities. Not only is the formula full of ethically sourced, eye-safe ingredients, but it doesn’t come at the expense of buildable drama. | Pros: Lash-coating comb; certified organic ingredients | Notable Ingredients: Beeswax; raspberry fruit; sunflower seed oil |

Best New Eyeliner

MAKE Beauty Liquid Line Waterproof Felt Tip Eyeliner

Liquid Line Waterproof Felt Tip Eyeliner

Just in time for a sweltering spring and summer, MAKE’s new eyeliner is water-resistant and incredibly easy to apply. The fine-tipped felt nib makes drawing on subtle and intricate designs alike a total breeze. | Pros: Waterproof; 13 shades available | Notable Ingredients: Camellia oleifera seed oil |

Best New Bronzer

e.l.f. bronzing drops

Use e.l.f.’s highly-anticipated launch to add a touch of bronze to your daily moisturizer or foundation, use it on its own for all-over sheen, or apply it strategically around the face to catch the light. There are so many ways to wear the three distinct shades, and they’re all effectively foolproof. | Pros: Not glittery; three undertones | Notable Ingredients: Vitamin E; sunflower seed oil |

April 2024 Hair Launches

Best New Styling Product

Oribe Hair Alchemy Heatless Styling Balm

Hair Alchemy Heatless Styling Balm

It doesn’t matter what kind of tools you’re using on hair, be it a blowdryer, flat iron, AirWrap, or curling iron — the secret to really shaping your look and making it last is a styling balm. Not only does Oribe’s latest help lock in styles and smooth out frizz, but you don’t need to pair it with heat. Layer a bit on after a shower and watch the way it enhances your natural texture and even updos. | Pros: No heat necessary; pump-style dispenser | Notable Ingredients: Golden oak mushroom extract; chia seed; edelweiss flower |

Best New Shampoo

Briogeo Don’t Despair Repair MegaStrength Rich Rice Shampoo Concentrate

Don’t Despair Repair MegaStrength Rich Rice Shampoo Concentrate

For days when you need something just a little more powerful than a classic shampoo, this cleansing concentrate does more than just rid scalps and strands of buildup, dirt, and oil. The water-activated formula hydrates as well as coats and strengthens invididual cuticles for a smooth, shiny finish. | Pros: Cuticle-strengthening; suitable for all hair types | Notable Ingredients: Rice protein complex; algae extract |

Best New Conditioner

Osana Vanilla Coconut Conditioner

Osāna Naturals

Ultra Moisture Vanilla Coconut Conditioner

The summer-scented, calming scent alone would be enough to make this conditioner worth it — the soft, supple moisture it leaves behind is practically a bonus feature. | Pros: Softens; hydrates; soothing scent | Notable Ingredients: Coconut water; citric acid |

Best New Masque

PHYTO NOURISHMENT Ultra Nourishing Mask

NOURISHMENT Ultra Nourishing Mask

When you really need some hydration, you have to call in the intensive treatments. PHYTO’s new, highly nourishing masque coats hair in conditioning butters and oils, but it doesn’t leave it feeling greasy or weighed-down. | Pros: Formulated for dry hair; results after one use | Notable Ingredients: Castor seed oil; shea butter; jojoba butter |

This article was originally published on April 14, 2024