Search results for "mascara"

This Crowd Favorite Natural Mascara Is 40 Percent Off Right Now In Credo Beauty's Sale

Whether you're a clean beauty enthusiast or just learning about the benefits of naturally-derived skin care and makeup, you've likely heard of Credo. The trusted clean beauty retailer is known for selling good-for-you products that work, and right…
By Zoe Ward

7 Mascaras That Don’t Smudge (No Matter What), According To The Pros

Even though summer is winding down, the hot temperatures are still thriving and putting our makeup through some pretty sweaty situations. Despite new formulas and the latest technology, it can seem impossible to find a mascara that won’t smudge,…
By Jaclyn Smock

This Buzzy New $16 Mascara Is Totally Worth The Hype—Here’s Why

Full disclosure: I was born with naturally long lashes. I would love to take full credit and claim all the bragging rights for this, but I can only applaud my mother for passing on her good lash genes to me. And while I appreciate and adore all…
By Angela Melero

One Tube Of This $4 Mascara Is Sold Every 6 Seconds

Think fast: What was the first mascara you ever tried? Was it in a pink and green tube? Even when we were too young to actually wear makeup, we remember sifting through our mother's makeup bag and seeing a tube of Maybelline Great Lash Mascara…
By Stephanie Montes

This $5 Drugstore Mascara Will Replace All Your Expensive Ones

We love the occasional beauty splurge, but when it comes to the products we use every day, we could stand to save a buck or two. Luckily, the latest buzzy mascara, Essence Lash Princess False Lash Effect Mascara, is not only unbelievably good to…
By Stephanie Montes

This Mascara Tricked Everyone Into Thinking I Had Lash Extensions

Throughout my time as a beauty editor, I’ve been through more tubes of mascara than you could imagine. One of the best parts of my job is being fortunate enough to share my opinions on products with TZR readers in hopes they’ll give the good ones a…
By Andrea Marie

This Celebrity Makeup Artist Has A Genius Trick For Removing Waterproof Mascara

Nick Barose is responsible for the gorgeous beauty looks we see on stars like Priyanka Chopra, Lupita Nyong’o and more. Being a seasoned industry professional, he definitely knows his tricks of the trade, including how to remove long-lasting,…
By Andrea Marie

This New Drugstore Mascara Is Bound To Sell Out

While Maybelline's Great Lash has long been a cult favorite drugstore find (seriously, our mothers and grandmothers love it as much as we do), we're really excited about the brand's latest mascara debut at New York Fashion Week. Backstage at Public…
By Andrea Marie

10 Mascaras That Will Replace Your Eyelash Curler Forever

Long, voluminous lashes may be every woman’s dream, but achieving them can be a process of trial and error. Here’s the good news: While mascaras typically cater to volume and length, many also do a great job at curling your flutter. According to our…
By Andrea Marie

This Under-The-Radar Brand Sells 163 Mascaras Every Minute

We love learning about buzzy new products that are making waves on the beauty scene. Lately, one Japanese makeup brand in particular has been sweeping our social media feeds thanks to its highly coveted mascara that's en route to breaking the…
By Andrea Marie

The 10 Top-Rated Waterproof Mascaras, According To The Internet

Show of hands, who’s been that girl at the pool party having the time of her life, completely oblivious that her eyelids are covered in melted mascara? Yeah, us too. Here’s what we need to do: Get new friends since our old ones didn’t tell us we…
By Stephanie Montes

The Best Mascaras For Larger-Than-Life Lashes, According To Editors

Lashes are the topic du jour in the beauty world. We’re all going to great lengths to achieve longer, fuller, faker-looking fringe. Heck, some have even resorted to extensions to keep the drama coming. But for those of us with little time on our…
By Angela Melero

TZR Breaking Beauty Award Winners: Mascara

Best Drugstore Mascara Best Mid-Price Range Mascara Best Luxury Mascara
By The Zoe Report

Mascara Hacks That Make Your Lashes Look So Good

Sure, you can experiment with lash strips, extensions and individual falsies, but some of us prefer to work with the lashes we were born with. For those of us who choose to play up our natural assets, there are ways to get a full flutter using items…
By Stephanie Montes

These Are The Top-Rated Waterproof Mascaras At Drugstores

True beauty buffs—the ones who love a DIY mask as much as a fancy-shmancy potion—know that the price of a product isn’t always indicative of its quality. In fact, your local drugstore can be a treasure trove of affordable creams, powders and other…
By Ashley Tibbits

12 Cult-Favorite Waterproof Mascaras That Beat The Heat

There’s nothing worse than painstakingly applying mascara, only to have it melt off and smear throughout the day. Although we all have our go-to tubes, sometimes even our favorite formulas don’t last through the heat. And with summer now officially…
By Andrea Marie

The Best Drugstore Mascaras For Every Lash Goal

We love the occasional beauty splurge but when it comes to the products we use every day, we’re always happy to save a buck or two. With everyone from models to makeup artists swearing by drugstore iterations of mascara, we’ve sought out the top…
By Stephanie Montes

The Most Popular Mascara On Pinterest Is Only $10

We can all agree we’ve collected more tubes of mascara in our lifetimes than we could ever use. Whether we desire length or volume, there are simply too many options on the market for us to settle on a single one. Luckily, Pinterest has become a…
By Andrea Marie

The Mascara Trick That Will Make Your Lashes Look Fake—In A Good Way

When it comes to filling out your flutter, you have a few options: extensions, lash strips and good old mascara. While the first two may require more maintenance than you’re up for, mascara just doesn’t give you enough volume, curl and length,…
By Stephanie Montes

This Game-Changing Mascara Just Replaced Our Expensive One

I have a love-hate relationship with mascara. Some people won’t leave the house without filling in their brows, others can’t go out in public without foundation—for me, it’s all about my lashes. They have to be curled or I look sleepy. I love how…
By Stephanie Montes

This Game-Changing Hack Will Change The Way You Apply Mascara

If there’s one thing all makeup lovers can agree on, it’s that we’re always looking for ways to make applying our makeup easier and more effective. When it comes to mascara, we’ve all learned a trick or two—such as the right direction to use a wand…
By Andrea Marie

The Two Mascaras Kim Kardashian’s Makeup Artist Swears By

If you keep up with the Kardashians, you know the ladies are some of the most beauty-obssesed in Hollywood. On top of always having their makeup done to the nines, the ladies have enviable sets of eyelashes. Sure, they’re known to wear falsies and…
By Andrea Marie

The Best-Selling Mascara In The US Is Only $6

With so many mascaras on the market, especially across all price ranges, it’s almost impossible to know which one is truly worth your hard-earned cash. The good news is that no matter how dizzying the wide world of makeup becomes, there are a select…
By Stephanie Montes

The 10 Best-Selling Mascaras At Ulta

The eyes really do have it, and when it comes to your makeup, your lashes can make or break your look. Here, we’ve got the 10 best-selling mascaras at Ulta, plus the outstanding qualities of each. Whether you need a little extra length or a thicker…
By Stephanie Montes

The Best Drugstore Mascaras According To Editors

In case you didn’t know, drugstore mascaras are some of the best around. Here, our editors share their favorites, proving that looking like a million bucks doesn’t have to cost your entire paycheck. Got $15? Then you’ve got a new mascara—maybe even…
By Stephanie Montes

This Is The Best-Selling Mascara In The World

We’ve done our fair share of digging in search of the best-selling products at our favorite beauty destinations, and at a brunch with Too Faced Cosmetics this morning, we stumbled upon one of our biggest discoveries to date. Co-Founder and Chief…
By Stephanie Montes

Khloé Kardashian’s Favorite Mascara Costs Under $10

The Kardashian sisters share a well-known love for beauty and the finer things in life. In a blog post on her website, Khloé (who always has her makeup done to perfection) revealed her favorite mascara and it’s from your local drugstore. The…
By Andrea Marie

The Best Mascara For Your Lash Type And Budget

While most of us reach for mascara on the daily, the mainstay product isn’t as universal as you may think. We’re all in favor of thick, voluminous lashes, of course, but the formula that works for those with naturally long or curly lashes (aka the…
By Laura Lajiness

This Latest Mascara Invention Will Change Your Life

It seems like there’s always a new mascara wand claiming to make your lashes longer, thicker and fuller, but after a few swipes it quickly proves to be another one-trick pony. That certainly is not the case for these game-changing brushes that…
By Stephanie Montes

The Best Mascaras For Your Lash Type

Because finding the perfect mascara for your lash type is much like finding a mate, today we’re playing cupid. Whether your lashes are less endowed or you’re sporting a set of fabulous extensions, we’ve rounded up the best mascaras to enhance what…
By Stephanie Montes

The Best Drugstore Mascaras According To Experts

Mascara is a beauty staple that most women wear every day, meaning it’s also the product in your makeup arsenal you run out of the fastest. Drugstore makeup is always appealing in price point, but does it really get the job done? We took it up with…
By Lauren Eggertsen

The Mascara Trend That’s Making A Big Comeback

Super-thick, statement-making lashes are perennially on our list of beauty do’s—but what about when your fringe takes on spider-like qualities? Teetering in and out of faux pas territory as trends come and go, the clumpy lash look is indeed making a…
By Kristi Mikesky

The Best Mascaras For Girls With Short Lashes

When it comes to lashes, the longer the better! But that’s easier said than done, especially if you are less endowed in the lash department. Not to worry, we’ve curated a selection of formulas and brushes to stretch stubby lashes to their fullest…
By Stephanie Montes

The Best Mascaras Under $10

We love it when our lashes look thick, long and clump-free but we don’t always want to splurge on an expensive mascara. The good news is we don’t have to. Here, 7 mascaras that give us the best lashes without breaking the bank. As it turns out,…
By Stephanie Montes

Mind-Blowing Ways To Stop Mascara From Clumping

In case you hadn’t noticed, there are 8 wonders of the world (you know, Stonehenge, The Great Wall of China and clump-free lashes). Okay, maybe there are only 7 and none have anything to do with makeup but getting our mascara to look flawless also…
By Stephanie Montes

Pops Of Pastel: The Mascara Edition

With Easter Sunday days away, we’re guessing you have pastels in every shade on the mind. Don’t be afraid to infuse baby blues, lavenders and even yellow into more than your wardrobe this weekend—pastel eye makeup can make a surprisingly chic…
By Stephanie Montes

Mascara Wands That Changed Our Beauty Game

When you’re trolling the beauty department for the latest and greatest mascara, are you taking wand types into consideration? We guarantee that if you did, you would have amazing lashes to show for it. Although the formula and certainly the color…
By Stephanie Montes

Best-Selling Mascaras From Top Beauty Brands

The search for the perfect mascara is a story as old as time: This formula is too clumpy, that one is too dry and the other is way too flaky for your taste. It’s no wonder your makeup drawer is littered with barely used tubes, yet your makeup bag is…
By Kate Wolfson

Magic Wands: The Best Mascara Brushes

When you’re wandering from beauty counter to beauty counter trolling for the latest and greatest mascara, are you taking wand types into consideration? You should be! It’s important to remember that although the formula and color are super…
By Stephanie Montes

Team Zoe’s Best Mascaras Of All Time

Ever bought a product that fell short and now seems that it’s sole purpose is to take up valuable shelf space? We know you have. Luckily, we have combed through a sea of mascaras to bring you some of our favorites that really deliver. Meet the team…
By Stephanie Montes

No Mascara? No Problem

Sayonara, mascara! At least according to the Spring 2014 runways. It seemed as though scores of major designers – Narcisco Rodriguez, Calvin Klein, Alexander Wang, Victoria Beckham and more – decided to rebel against the full lashes of seasons past.…
By Nicky Deam

7 Waterproof Mascaras For A Rainy Day

April has finally arrived, and though we’re more than excited about the prospect of warmer weather, we all know the beginning of spring means rain. More specifically, torrential downpours if you’re on the East Coast or the Midwest. Before you stock…
By Megan Gustashaw

Prevent Summer Mascara Meltdowns

There’s nothing less flattering than melted eye makeup running down your face as a result of the brutal summer heat (thanks a lot, Mother Nature!) To solve this ongoing beauty dilemma, BareMinerals created Locked & Coated, a waterproofing lash…
By The Zoe Report

Magnifying Mascara

Whether we have several hours or mere minutes to get ready, we always make time for mascara. And while we all have our go-to brews, we like to shake up our routine from time to time by incorporating new formulas into our beauty arsenals. Our latest…
By The Zoe Report

Mascara That Speaks Volumes

Not unlike our protocol with shampoo, we like to change up the mascara we use to keep our lashes on their toes. If your latest tube is running low, then you’re in luck because Chanel has just debuted a brand new wand, dubbed the Le Volume De Chanel…
By The Zoe Report

Magic Mascara

I never underestimate the importance of putting that final magic touch on an outfit or beauty look, which is exactly why I’m freaking out over Yves Saint Laurent’s Shocking Mascara. Filled with a luxuriously creamy formula, this wondrous wand boosts…
By Tyler Love