It goes without saying that if you don’t devote the time to developing an effective skin-care routine now, you'll have to put in double the work later on. So it doesn't come as much of a shock that studies have shown American women spend upwards of $300,000 on beauty in their lifetimes. And it’s not just money we’re spending but also time — carved out daily for regimens, rituals, and special treatments.
Thankfully, insiders know that clean, natural beauty is one of the easiest ways to invest in your skin (and if chosen wisely, it can also be one of the more wallet-friendly options). Take for example, bareMinerals, which has been championing cruelty-free and non-toxic products for 23 years, long before the natural-beauty movement began. Its skin care and makeup lines are full of what’s good (plant, seed, and botanical extracts) and free of what's not (coal tar, parabens, phthalates, triclosan, formaldehyde, and chemical sunscreen), meaning they truly deliver on the promise of being clean without compromise.
That's why we've partnered with the creators of clean and asked five real women the number one thing they do to invest in their skin. Keep reading to see their biggest secrets to achieving a healthy glow now—and ensuring they’ll have radiant skin in the future.
Digital Content Director
“Lately, I've been switching out a lot my skin-care products with ones that are cleaner and more natural. I feel like if there are options that are just as effective and gentle that don't contain certain red-flag ingredients, why not use them? It seems like a smart investment in my skin long-term.”
Editor's product recommendation: a clean daily lotion with SPF 30 that helps protect skin against damage from pollution and blue light
COMPLEXION RESCUE DEFENSE Radiant Protective Veil
“I invest in natural, organic oil to keep my skin hydrated and glowing in the winter. At first I was scared to use oil on my face, because I'm sensitive to breakouts and didn't want super shiny skin. But that hasn't happened, and it's the only thing that's kept my skin moisturized.”
Editor's product recommendation: a pure cleansing oil to wash away impurities while keeping skin soft and moisturized
OIL OBSESSED Total Cleansing Oil
“I've started using a jade roller to get my glow on in the morning. First, I store it in the fridge overnight so that the coolness wakes me up every day. Then, I apply a gel moisturizer and use the jade roller in an upward motion on my cheekbones and under my eyes. Increasing my circulation means fewer fine lines now and hopefully fewer wrinkles later.”
Editor's product recommendation: a jade face roller and gua sha sculpting tool to encourage circulation
RoselynBoutique Natural Jade Roller
“I rely on dermaplaning, where an aesthetician gently scrapes off the top layer of my skin for a luminous, fresh complexion. It's completely painless and total me time, full of soothing music and a fabulous gel mask afterwards.”
Editor's product recommendation: a soothing, moisturizing overnight gel mask to hydrate and repair skin
SKINLONGEVITY Vital Power Sleeping Gel Cream
Human Resources Manager
“Ever since I moved to New York City, I had to start taking better care of my skin to avoid getting cystic acne. I now have a monthly facial membership. The extractions prevent me from breaking out, and the whole experience/atmosphere is fun and relaxing.”
Editor's product recommendation: a calming, clarifying daily serum to help prevent breakouts and reduce the appearance of pores
BLEMISH REMEDY Acne Clearing Treatment Serum
This post is in partnership with bareMinerals.