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August’s Best New Beauty Products Are All About Innovation

by Blake Newby

Updated: Feb. 20, 2024

Originally Published: Aug. 1, 2020

Courtesy of Cover FX

We may receive a portion of sales if you purchase a product through a link in this article.

By now, your beauty stash is probably already brimming over, filled with impulsive quarantine buys and summer overhauls. However, as the season prepares to switch — yep, it's that time already — the opportunity and excuse to buy more beauty products has presented itself yet again. Whether you're itching for a new moisturizer, on the hunt for a bold nail polish, or the highlighter you've been using just isn't cutting it, the best August 2020 beauty products has something to help with that.

From innovative formulas like Saint Jane Beauty's newest eye cream, brow pencils that give a microblading effect like Benefit's latest, or candles meant to transport you to vegetable gardens like Malin + Goetz's new creation, this month's selection is all about taking our traditional favorites and turning them on their head. And while beauty brands are trying new things, Scott Barnes, J. Lo's makeup extraordinaire says you should be doing the same with your free time at home. "Now is the time to experiment and not be afraid of color," he tells TZR. "Learn to use it to your advantage and find out which colors accentuate you best!"

So ahead, check out the August newness that proves anything but ordinary.

We only include products that have been independently selected by The Zoe Report’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

August 2020 Beauty Products: Skin

The New Concentrate

The New Concentrate

The Aug. 1 release is revamp on the fan-favorite, now including new antioxidant protection from lime tea concentrate.

Facial Oil Mist

e.l.f. Cosmetics

Facial Oil Mist

On Aug. 3, the cult-favorite brand will be launching six oil facial mists designed to both enhance your mood and boost skin's hydration.

Japanese Camellia Kissi Oil

Japanese Camellia Kissi Oil

Anita Grant's beloved oil, which restocks early August, is made with oleic acid and cammelia kissi — both ideal for dehydrated skin.

Kakadu C

Hitting shelves on Aug. 1, this booster powder, packed with three forms of vitamin C, helps increase natural collagen production.

The Rice Wash

Available on Aug. 3, this purifying daily cream cleanser of Japanese rice powder and hyaluronic acid washes away impurities without stripping skin.

Bright Repair Eye Cream

Saint Jane Beauty

Bright Repair Eye Cream

Since its launch in 2019, Saint Jane Beauty fans have been begging for an eye cream. On August 4, those dreams are coming true. Rich in vitamin C and CBD, the delicate eye cream restores the look of eyes and brightens dark circles.

Replenishing Balm

Replenishing Balm

"On the La Furtuna Estate, we practice a Zero Waste Policy which means we use all aspects of the olive tree," Walls says. "Our proprietary olive leaf water is packed with antioxidants from our pruned leaves."

Abeille Royale Fortifying Lotion

Abeille Royale Fortifying Lotion

Released in late Jul., the hydrating lotion, made of 98% naturally-derived ingredients, will leave skin more supple than ever.

Brighten + Hydrate Exfoliating Tonic

Crabtree & Evelyn

Brighten + Hydrate Exfoliating Tonic

The early Aug. 4 launch, packed with an AHA and BHA blend exfoliates skin creating a plumper appearance.

Squalane + Elderberry Jelly Cleanser

Squalane + Elderberry Jelly Cleanser

This jelly-to-oil cleanser, available Aug. 11, wipes away makeup and dirt while hydrating skin.

Milk Foam Bubble Mask

Milk Foam Bubble Mask

This soothing mask that transforms from a gel to whipped bubbles is packed with milk probiotics to leave skin smooth. Add it to your collection early Aug.

August 2020 Beauty Products: Hair

Clean Hair Sleeping Mask

Sephora Collection

Clean Hair Sleeping Mask

This overnight mask, available in shower cap form, launched in late Jul.

Peace Supplement

OrganiGrowHairCo

Peace Supplement

There's no doubt we could all use a little peace, and this supplement, with chamomile extract and ashwagandha extract provides just that. This 90-capsule supply was launched in late Jul.

3-in-1 Ceramic Curling Iron

Harry Josh Tools

3-in-1 Ceramic Curling Iron

August 2020 Beauty Products: Makeup

KUSH Liquid Eyeliner

KUSH Liquid Eyeliner

Milk's beloved KUSH line has a new addition. The August 4 launch boasts a use time two times your traditional liquid liners.

Hey Girl Hey Go Off Bundle

AJ Crimson Beauty

Hey Girl Hey Go Off Bundle

Launched in mid Jul., this metallic lip bundle is ideal for makeup lovers who adore color.

Luminous Tinted Moisturizer

Luminous Tinted Moisturizer

Launched in late Jul., this 4-shade range combines the benefits of both skincare and makeup for a smooth and radiant complexion.

Soleil Bronzer

Launched in late Jul., the makeup extraordinaire is bringing that vacation glow home with this ultra-luminous bronzer.

Color Nectar Pigment Balm

Rituel de Fille

Color Nectar Pigment Balm

These vibrant, easy-to-use balms come in five bright shades to set your skin aglow. The beloved brand released the newness in late Jul.

The Nostalgia Palette

The Nostalgia Palette

This vibrant palette of 15 shades, available in early Aug. is a masterful curation of mattes and metallics in bright hues.

Skin Shield Blurring Primer

Skin Shield Blurring Primer

The environmental stressors these days like blue light, pollution, and stress are all too common. Thanks to Peach & Lily, however, their newest primer, released on Jul. 29, protects the skin against those stressors and creates a smooth base for makeup.

Vivid Pigment Pallete

Vivid Pigment Pallete

Coloured Raine's beloved palette is making its triumphant return in August with those same pigmented, vibrant colors.

August 2020 Beauty Products: Fragrance

Tomato Candle

With notes of basil, green ivy, and tomato, the earthy candle smells like a summer vegetable candle. Allow the aroma in your home Aug. 1.

Her London Dream Eau de Parfum

Her London Dream Eau de Parfum

A fragrance reminiscent of the heart of London, this blend of lemon, ginger, peony and rose is undeniably romantic.

Fragrance

The smoky combination of coconut and tobacco leaf ruminates of a desert getaway.

August 2020 Beauty Products: Body

Mineral Body Lotion

Susanne Kaufmann

Mineral Body Lotion

Active botanicals, natural oils, and mineral salts make this penetrative body lotion a must-have for strengthening skin tissue.

Advanced Care Antiperspirant Deodorant

Advanced Care Antiperspirant Deodorant

The early Aug. revamp on a cult-favorite is infused with natural oil to care for your underarm skin.

August 2020 Beauty Products: Nails

PediMe

Bring the pedi home with these custom, 3D modeled at-home gel pedicure stickers released in late Jul.

Fall Color Collection

Deborah Lippmann

Fall Color Collection

Treat your nails to the rich colors of fall in early Aug. with Deborah Lippmann's latest creation.

Vernis à Ongles

Vernis à Ongles

Available in five vibrant shades, Gucci's latest lacquers are perfect for anyone who wants to add some tropical color to their polish collection. Grab yours beginning early Aug.

Miracle Gel Shiny Top Coat

Miracle Gel Shiny Top Coat

The new upgraded formula to Sally Hansen's beloved gel top coat now ensures at least eight days of wear. The exciting launch hit stores in late Jul.

This article was originally published on Aug. 1, 2020